Client challenge
Our client was facing strong market pressure and а decreasе in the EBITDA figures. They were looking for a consolidated and cost-effective research services supplier to replace the current supplier structure and internal teams without a negative effect on customer satisfaction, speed, and quality.
Our approach
•A business consultant was assigned to assess the current scope and process at the market research agency.
•We created a blueprint to restructure the process and establish efficient communication and execution paths.
•We assembled teams in the different research services domains.
•We trained their internal client team.
Impact
•All separate service providers were replaced in 2 months by the consolidated service structure, assuring 30% faster turnaround times.
•Upon adopting the change, the client-facing teams switched to 80% less time spent on project management communication and data collection.
•Client satisfaction for the research services provided increased significantly.
•After the first 12 months, the estimated effect of the change resulted in a 5% EBITDA improvement.